Shourouk is a French jewellery designer. She is a graduate of Studio Berçot, a Parisian fashion design school. Her madness for colours and opulence opened doors for her to major fashion houses such as Chloé, Galliano and Cavalli.
In 2007, Shourouk created her eponymous brand of accessories, with her partner Pierre Lasquier. Her creations, made of Swarovski crystals, are part of a «rhinestone» universe which is as original as it is luxurious. Each collection is inspired by her travels, from the vibrancy of the Maharajahs to the pop culture of the 80s and the timeless glamour of Hollywood films.
Her jewels have attracted the attention of the biggest international stars such as Jennifer Lopez, Lady Gaga, Sarah Jessica Parker, Jessica Chastain, Giovanna Battaglia, the former first lady of the United States Michelle Obama, Princess Victoria of Sweden and the editor-in-chief of Vogue Japan Anna Dello Russo. Her creations have also been seen on the film sets of American series: they have been worn by the Van der Woodsens in Gossip Girl, Carrie Bradshaw in Sex and the City, Aria Montgomery in Pretty Little Liars and even Chanel #5 in Scream Queens.
Recognized for her artistic outrageousness, Shourouk is often approached by the greatest of this world. She signed a make-up line for Sephora, a collection for the Lido de Paris, and with Philippe Starck - the reinterpretation of the “Joa Sekoya” chair. She also collaborated with Jean Paul Gauthier for his Fall/Winter 2009 Haute Couture show on the theme of cinema. Swarovski entrusts her with multiple collaborations of capsule collections of jewellery, watches, etc....
As for Sergio Rossi, he chose her to represent his “Partner in Crime” campaign.
Eleven years after making women all over the world shine, Shourouk decided to express her talent through art by signing her first artistic installation in Austria for Swarovski entitled “Ordinary Life”.